STORY

Born in Australia in 2023, KNOWSUBTLE was sparked by a love for sneakers, garments, and the culture of releases that surrounded them. What began as sketches and ideas became a platform shaped by the mechanics of supply, demand, and influence — where scarcity created desire and garments became symbols of identity.

The logo represents life in motion — different elements working together. It acts as a subtle code, a bridge between strangers, turning clothing into conversation.

VISION

IT IS OUR AIM TO LEAVE A PRINT ON THIS LANDSCAPE THROUGH THE AESTHETICS OF IT. WE STAND AT THE INTERSECTION OF OBSESSION AND IDENTITY – A REFLECTION OF WHAT IS WITHIN, TO WHAT IS OUTWARD.

This is at the forefront of the brand — the discussions, the moments, the people who choose to stand with us. Connecting those who share the same language of culture, movement, and expression.

LIFE

LIFE refers to the cultural impact of KNOWSUBTLE and how it enters into and becomes part of the lives of those who share a passion for the brand. It is the lived experience, the identity, the community of those who are proud to wear KNOWSUBTLE.

KNOWSUBLTE grows when you step into it. By sharing the vision, and engaging with the brand, you become part of the fabric we are creating — one that belongs to no single person but thrives through everyone involved.

TO THE WORLD